Replication Data for: Uncomfortably Yours: When Personalization Repels Customers

This file contains instructions to access and analyze all data from the manuscript “Uncomfortably Yours: When Personalization Repels Customers.” Each study folder contains a data file (SAV) and a syntax file (SPS). When available, each study folder also includes a preregistration file. For experiments, we provide PDF files of each survey including the stimuli.