Influences on online purchasing decisions in the Philippines 2023

According to a 2023 survey conducted in the Philippines, approximately 65.41 percent of respondents indicated their online purchasing decision was most likely influenced by the websites' reviews. In comparison, 10.62 percent of respondents made online purchases due to being influenced by a celebrity.

根据2023年在菲律宾进行的一项调查，约65.41%的受访者表示，他们的在线购物决策最有可能受到网站评论的影响。相比之下，10.62%的受访者因受到名人的影响而进行在线购物。