Top approaches used to achieve cross-media measurement among global marketers 2022

According to a survey conducted among marketers worldwide in December 2022, almost two-thirds (or 62 percent) of respondents said they used multiple measurement technologies or solutions to achieve cross-media measurement. On the other hand, slightly more than one-third (or 34 percent) of respondents reported using a single platform for cross-measurement needs.

根据2022年12月在全球范围内对营销人员进行的一项调查，近三分之二（即62%）的受访者表示，他们使用了多种测量技术或解决方案以实现跨媒体测量。另一方面，略超过三分之一（即34%）的受访者报告称，他们使用单一平台来满足跨媒体测量的需求。