THE IMPACT OF DIGITAL BANKING SERVICES ON HOUSEHOLD FINANCIAL BEHAVIOR: AN ECONOMETRIC APPROACH

This article investigates the influence of digital banking services on household financial behavior using an econometric modeling framework. The rapid expansion of online banking, mobile payment systems, and financial technologies has significantly transformed consumer financial decision-making processes in modern economies. The study develops a regression-based econometric model to evaluate how factors such as digital banking accessibility, household income, internet penetration, financial literacy, and transaction security affect household saving and spending patterns. Using longitudinal economic data and statistical estimation methods, the research identifies a strong positive relationship between the adoption of digital banking services and improved financial management among households. The findings demonstrate that increased accessibility to digital financial platforms contributes to higher savings rates, more efficient spending behavior, and greater participation in formal financial systems. Furthermore, the study highlights the importance of technological infrastructure and consumer trust in shaping the effectiveness of digital financial services. The results provide valuable recommendations for policymakers, financial institutions, and researchers seeking to enhance financial inclusion and economic stability through digital transformation initiatives.