Data for: Explaining consumers’ intentions towards purchasing green food in China: The amendment and extension of the theory of planned behavior

The data contain 300 samples which were used to investigate Chinese consumers’ green food purchase intentions and explore a Chinese consumers’ green food purchase intention model based on the Theory of Planned Behavior (TPB) through the influences of Chinese culture and purchase characteristics of consumers.

本数据集包含300个样本，用于探究中国消费者绿色食品购买意向，并结合中国文化与消费者购买特征的影响，基于计划行为理论（Theory of Planned Behavior，TPB）构建中国消费者绿色食品购买意向模型。