Distribution of global TikTok creators 2022, by number of followers

As of September 2022, the majority of content creators on TikTok had between 10 and 50 thousand followers, as roughly 71 percent of creators on the short-video platform had an audience of this size. As predictable, progressively smaller numbers of creators hosted larger-sized audiences on the platform, with 0.1 percent of the total creators having between five and 10 million followers on the popular social video platform.

截至2022年9月，TikTok上的大多数内容创作者拥有介于10万至50万之间的粉丝，大约71%的创作者在短视频平台上的受众规模达到这一水平。正如预期的那样，拥有更大受众规模的创作者数量逐渐减少，其中仅有总创作者的0.1%在流行的社交视频平台上拥有500万至1000万的粉丝。