Drivers of advanced TV ad spend in the UK 2023
收藏www.statista.com2024-05-03 更新2025-03-26 收录
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https://www.statista.com/statistics/1464425/drivers-advanced-tv-ad-spend-uk/
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During a 2023 survey carried out among marketers from the United Kingdom, 60 percent of respondents said that one to three top reasons why their business would spend more of its marketing budget on advanced TV were the opportunities to extend the reach of traditional TV campaigns.
在2023年对英国营销人员进行的一项调查中，60%的受访者表示，其企业增加市场营销预算投入高级电视广告的前三大原因，是拓展传统电视广告覆盖范围的机遇。
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