Digital Harmony and Sustainable Future through Diffusion of Eco-Friendly Packaging Innovation “Beeswax Wrap”

The objects of this research are Perceived attributes of innovation (PAI), Communication channel (CC), Social system (SS), Change agent's Promotion Efforts (CAP), and Innovation Adoption Rate (IAR). This research uses a mixed method, where the quantitative stage identifies the main driving factors for the adoption of beeswax wrap innovation, and the qualitative stage observes the process of making beeswax wrap. The research instrument used a questionnaire distributed cross-sectionally in Bandung Municipality during January-March 2025 and continued with observation and interviews with beeswax wrap business actors in Bandung Municipality.

本研究的研究对象为创新感知属性（Perceived attributes of innovation, PAI）、沟通渠道（Communication channel, CC）、社会系统（Social system, SS）、变革推动者推广努力（Change agent's Promotion Efforts, CAP）以及创新采纳率（Innovation Adoption Rate, IAR）。本研究采用混合研究范式，其中定量研究阶段用于识别蜂蜡保鲜膜创新采纳的核心驱动因素，定性研究阶段则对蜂蜡保鲜膜的制作流程开展观察。本研究的研究工具为2025年1-3月在万隆市以横断面调查方式发放的问卷，后续还对万隆市的蜂蜡保鲜膜经营主体开展了观察与访谈工作。