Research on factors affecting tourist involvement in coffee tourism after the COVID-19 pandemic in Thailand - Questionnaire

A survey of 400 coffee tourists, both Thai and foreign, is administered as part of the study. Coffee tourism places in Thailand were mostly frequented for fun by Thai tourists, according to research. To learn about coffee production and marketing firsthand, they wanted to take a trip of coffee farms as well. Coffee tourism in northern Thailand appears to be very well managed, based on the responses of Thai tourists. For the same reason, replies from international coffee tourists revealed that many of their trips to coffee tourism sites were purely for pleasure rather than business. Additionally, they wanted to learn more about coffee tourism by meeting with regional tour guides and purchasing locally produced and handcrafted goods. A total of 6,485,791 Thais and internationals visited coffee plantations during the study, including Chiang Rai, Chiang Mai, Mae Hong Son, and Lampang provinces. Several tourists from Thailand and abroad took part in coffee-related tourism activities, such as tours of the cultivation and production areas or tasting coffee. 400 visitors out of 6,485,791 visitors to the coffee plantations agreed to participate in the survey and fill out the questionnaire. A questionnaire was given to 400 visitors that covers attractions, accessibility, amenities, packages, activities, and ancillary services.

本研究作为调研的一部分，面向泰国及外国共计400名咖啡游客开展了问卷调查。调研结果显示，泰国游客到访泰国咖啡旅游目的地的核心动机为休闲娱乐；同时，他们也希望通过参观咖啡农场，实地了解咖啡生产与营销流程。根据泰国游客的反馈，泰国北部的咖啡旅游项目整体管理水平较高。

与之相仿，外国咖啡游客的调研回复表明，他们前往咖啡旅游点位的目的多为纯粹休闲，而非商务出行。此外，他们希望通过与当地导游交流、购买本土手工制品与特色农产品，进一步深入了解咖啡旅游相关内容。

本研究期间，共计6,485,791名泰国及国际游客到访了清莱（Chiang Rai）、清迈（Chiang Mai）、夜丰颂（Mae Hong Son）及南邦（Lampang）府的咖啡种植园。其中众多游客参与了咖啡相关旅游活动，包括种植与生产区域参观、咖啡品鉴等。在6,485,791名咖啡种植园访客中，共有400名游客同意参与本次调研并填写问卷。本次调研问卷涵盖旅游景点、可达性、配套设施、旅游套餐、活动项目及附加服务等多个维度。