Chances to shop via social media in China compared to other countries worldwide 2020

According to a survey among Chinese and global consumers conducted between November and December 2020, around 71 percent of Chinese respondents are likely to purchase products through social media channels. In comparison, only 42 percent of global respondents stated that there is a probability that they would buy products through social e-commerce.

根据2020年11月至12月期间对中全球消费者进行的一项调查，约71%的中国受访者倾向于通过社交媒体渠道购买产品。相较之下，仅有42%的全球受访者表示，他们有可能通过社交电商渠道购买产品。