Achieving Disruptive Sustainability in Organic Consumption through Institutional Alignment

By having consumers choose between products with different levels of attributes (i.e., value perception, channel norms, and certification modes), we aim to understand the impact of various attributes on consumer choices. This study utilizes the conditional logit (CL) model to elucidate the impact of each attribute on consumers' choices, as response data were modeled within a utility function of the conditional logit (CL) model. The data includes STATA code, result, and databased.