Achieving Disruptive Sustainability in Organic Consumption through Institutional Alignment

By having consumers choose between products with different levels of attributes (i.e., value perception, channel norms, and certification modes), we aim to understand the impact of various attributes on consumer choices. This study utilizes the conditional logit (CL) model to elucidate the impact of each attribute on consumers' choices, as response data were modeled within a utility function of the conditional logit (CL) model. The data includes STATA code, result, and databased.本研究通过让消费者在具备不同属性水平（即价值感知、渠道规范与认证模式）的产品间开展选择，旨在探明各类属性对消费者选择行为的影响。鉴于响应数据是基于条件logit（conditional logit, CL）模型的效用函数进行建模的，本研究采用该模型以阐释各属性对消费者选择的作用效果。本数据集包含STATA代码、分析结果与数据库文件。