eCommerce Benchmark KPIs: Health Care in the U.S.

In 2023, next to an add-to-cart rate of 17.4%, a cart abandonment rate of 77.8%, and a conversion rate of 3.9%, the eCommerce Benchmark KPIs for Health Care in the U.S. also consist of an AOV of US$99.7, a discount rate of 13.8%, and a return rate of 4.5%.

于2023年，美国医疗保健行业的电子商务基准关键绩效指标（KPIs）中，除17.4%的加入购物车率、77.8%的购物车放弃率和3.9%的转化率之外，还包括平均订单价值（AOV）为99.7美元、折扣率为13.8%以及退货率为4.5%。