A review of the policy framework for tourism marketing and promotion
收藏Organisation for Economic Co-operation and Development2026-04-11 收录
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https://www.oecd.org/en/publications/a-review-of-the-policy-framework-for-tourism-marketing-and-promotion_096d0ace-en.html
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The development of the visitor economy faces challenges not only from global economic conditions, reduced budgets, fluctuating exchange rates, but also deeper underlying economic and technological shifts which create further market turbulence. In response, new models for linking tourism policy, tourism marketing and product development, including...
