Data of the Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance

This dataset represents assessments of triadic strategic alignment on organisational performance in Yemen. Survey data was collected using self-administered questionnaire during July 2014. The final data includes 208 complete cases.Data collected in a questionnaire survey of 242 Yemen managers.本数据集收录了针对也门地区三元战略对齐（triadic strategic alignment）对组织绩效的评估研究数据。调研数据于2014年7月通过自填式问卷（self-administered questionnaire）收集完成，本次问卷调研共覆盖242名也门管理人员参与，最终纳入分析的有效完整作答案例共计208份。