ECommerce_Health_Products_Ad_Effect_Data.xlsx

<b>Disclaimer: This data is only for academic research and is not intended for commercial or other purposes. If you want to cite this data, please first apply to the author for approval.</b>This study utilizes a random sampling method to collect online survey data, targeting the 34 provincial-level administrative regions of China, ensuring a high degree of representativeness. The survey includes a screening question at both the beginning and the end to eliminate irrelevant data from careless or bot responses. A total of 1,500 electronic surveys were sent to participants on Chinese e-commerce platforms, with 297 incomplete or invalid responses removed. This resulted in 1,203 valid responses, yielding an 80.2% response rate. Among the valid responses, 636 are from male participants (52.9%) and 567 are from female participants (47.1%), representing a balanced gender distribution.