The Impact of social sharing and destination quality on tourist behavior in the Recovery of China’s Tourism.sav

The objective of this study is to update existing research to discover Chinese tourists' emerging travel needs after the relaxation of borders and to explore what kind of social media posts and services a destination that can attract more attention and ultimately be able to bring economic benefits.The questionnaire consisted of questions corresponding to each of the seven constructs, (i) top opinion leader (TOL), (ii) images (I), (iii) hygiene and safety (HS), (iv) financial promotion (MP), (v) integrated social app (ISA), (vi) travel interest (TI), and (vii) purchase intention (PI), that appear in the conceptual model (Table 3), as well as four demographic questions related to age, gender, job, and travel experience. On March 29, 2023, the survey links were distributed through WeChat, QQ, Weibo, and Xiaohongshu, popular instant messengers and social media in China, to reach as many respondents as possible. Until May 19, 2023, the questionnaire collection was completed, with 500 responses collected.