E-mail marketing spending in the U.S. 2014-2019

This statistic provides a forecast of e-mail marketing spending in the United States from 2014 to 2019.The source projected the spending would grow from 2.07 billion U.S. dollars in 2014 to 3.07 billion U.S. dollars in 2019. E-mail marketing - additional information E-mail marketing is something more than just sending out a vast number of colorful ads to prospective customers and waiting for a positive outcome. In times when consumers value personalization, relevance and benefits, the industry needs to focus on catering their e-mail messages to receivers’ specific expectations. These efforts will require a lot of investment, hence the projected growth in spending on e-mail marketing. Recent studies show that American consumers are not that opposed to promotional e-mail in their inbox as it could be assumed. In fact, while 86 percent of respondents surveyed in 2015 said they like advertising e-mails to arrive at least monthly, 52 percent would like to receive them once a week. It is worth remembering that those messages should be mobile optimized, as 50 percent of advertising e-mails are opened on smartphones. Also, in terms of maximizing the chances that the message will be opened, it should be considered that in 2014 e-mails with personalized content had an open rate of more than 17 percent. In this regard, slightly more men than women liked the personal touch in promotional e-mails sent by retailers. What happens after the e-mail has been opened? One in three consumers takes no action at all after receiving a promotional message in their inbox. However, it was found that 20 percent of 2015 survey respondents said they were influenced by advertising e-mails to make online purchases. If all else fails, shopping-cart reminder e-mails containing a discount have the occasional power to convince certain share of customers to buy that item after all.

本统计数据显示了美国2014年至2019年电子邮件营销支出的预测数据。来源预测，该支出将从2014年的20.7亿美元增长至2019年的30.7亿美元。电子邮件营销——附加信息：电子邮件营销并非仅仅是向潜在客户发送大量五彩斑斓的广告并等待积极的结果。在消费者重视个性化、相关性和利益的时代，该行业需要专注于将电子邮件信息定制化以满足接收者的特定期望。这些努力将需要大量的投资，因此预计电子邮件营销的支出将会增长。近期研究表明，美国消费者对收件箱中的促销电子邮件的抵制程度并不如预期强烈。事实上，2015年接受调查的86%受访者表示，他们喜欢至少每月收到广告电子邮件，而有52%的人希望每周收到一次。值得注意的是，这些信息应进行移动优化，因为50%的广告电子邮件是在智能手机上打开的。此外，为了最大限度地提高信息被打开的可能性，还应考虑到，2014年包含个性化内容的电子邮件的打开率超过17%。在这方面，相对于女性，稍微更多的男性喜欢零售商发送的促销电子邮件中的个性化触摸。电子邮件被打开后会发生什么？在收到收件箱中的促销信息后，三分之一的消费者根本不会采取任何行动。然而，研究发现，2015年调查的20%受访者表示，他们受到了广告电子邮件的影响而进行在线购买。如果其他所有方法都失败，包含折扣的购物车提醒电子邮件有时能够说服一部分顾客最终购买该商品。