Fans of Women's Sports Spending Behaviors and Brand Preferences

**Overview**<br/>Applying our proprietary data model, we take our transactional database of over 140 million anonymized users' transaction data to identify and track their sports fandom and brand affinity over time.

Specifically, this listing surfaces data on fans of women's sports (FoWS). We define a FoWS as a consumer who spends with teams, leagues, media companies, and consumer brands that are directly tied to professional women's sports, such as the WNBA, NWSL, and more. This data also reveals psychographic behavioral characteristics to better understand who they are and what kind of lifestyle activities they participate in. It also uncovers the top categories they spend with and the preferred brands they buy from.