Fans of Women's Sports Spending Behaviors and Brand Preferences

**Overview**<br/>Applying our proprietary data model, we take our transactional database of over 140 million anonymized users' transaction data to identify and track their sports fandom and brand affinity over time. Specifically, this listing surfaces data on fans of women's sports (FoWS). We define a FoWS as a consumer who spends with teams, leagues, media companies, and consumer brands that are directly tied to professional women's sports, such as the WNBA, NWSL, and more. This data also reveals psychographic behavioral characteristics to better understand who they are and what kind of lifestyle activities they participate in. It also uncovers the top categories they spend with and the preferred brands they buy from.

搜集汇总

背景与挑战

背景概述

该数据集基于超过1.4亿匿名用户的交易数据，通过专有模型识别和追踪女子体育粉丝的消费行为与品牌偏好。它定义了女子体育粉丝为在WNBA等职业女子体育相关组织及品牌消费的消费者，并揭示了其心理行为特征、主要消费类别和首选品牌。