Note. Sets of predictors were added in sequence from M0 to M7. M0 = Null Model (intercept only), M1 = demographic variables (age, gender, highest education achieved, employment status, Maasai vs. o
This study investigated the impact of Octomodal Mental Imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand experience and custo
Personality questionnaires stand as crucial instruments in personnel selection but their limitations turn the interest towards alternatives like game-related assessments (GRAs). GRAs developed for goa
Personality questionnaires stand as crucial instruments in personnel selection but their limitations turn the interest towards alternatives like game-related assessments (GRAs). GRAs developed for goa
Note. Sets of predictors were added in sequence from M0 to M7. M0 = Null Model (intercept only), M1 = demographic variables (age, gender, highest education achieved, employment status, Maasai vs. othe
