Data set on corporate image of fast-moving consumer goods concerning cause-related marketing

The dataset consists of Corporate image of fast-moving consumer goods in connection with cause-related marketing.Dataset is based on questionnaire having thirteen five point scale likert scale statements along with the demographic variables.The questionnaire is drafted based on factors contributing to corporate image of fast-moving consumer goods concerning cause-related marketing such as consumer cause identification,Type of cause-related marketing campaigns,Guilt appeal and Inferred motive.The responses of likert scale statements were in the form of 'Strongly Agree', 'Agree', Neutral', 'Disagree', Strongly Disagree', and they were coded as 5,4,3,2,1 respectively for positive statements and 1,2,3,4,5 respectively for negative statements