Distribution of profile thematic guidelines in the materials of online business media

The empirical basis of the study was 4643 materials from four online business media for the period January 2020-January 2022, namely The Page, Delo.ua, Property Times, Commercial Property. These journalistic projects represent four types of online business media by the nature of subject-thematic orientation: 1) broad economic profile (The Page), 2) specialized (Delo.ua), 3) highly specialized (Property Times) and 4) professional (Commercial Property) (Nikytenko, 2022, p. 132-133) The algorithm for forming a sample for analyzing the features of a socio-economic topic is as follows: 1) search of all available journalistic media reports in the news feed of the selected media, as well as selection according to certain criteria of those that meet the definition of "socio-economic topic" (SET); 2) qualitative content analysis of selected media messages that contain SET. The criteria by which we formed the empirical base of the study from the general sample of materials were: a) a combination of economic (macro- and microeconomic indicators, narrow-industry business information, corporate information, financial data, etc.) and social context (living conditions, income level of the population, social equality, financial freedom, housing affordability, safety of the social environment) within one material; b) at least 40% of the material is devoted to the social context of the topic. As a result of the monitoring of the mentioned media, the following results were recorded. The total collection of texts during the research period is 4 643 materials, of which 3 268 texts meet the SET criteria. Of them, 2834 are dominated by thematic profile orientations, which were distributed in this order.

本研究的实证基础为2020年1月至2022年1月期间取自四家在线商业媒体的4643份素材，具体包括《The Page》、Delo.ua、《Property Times》及《Commercial Property》。这些媒体按主题导向属性划分为四类在线商业媒体：1）综合经济范畴类（The Page），2）专业类（Delo.ua），3）高度专业化类（Property Times），以及4）行业专业类（Commercial Property）（Nikytenko, 2022, 第132-133页）。用于分析社会经济主题特征的样本构建流程如下：1）在选定媒体的新闻信息流中检索所有可获取的新闻报道，并依据特定准则筛选符合“社会经济主题（Socio-Economic Topic, SET）”定义的内容；2）对包含社会经济主题的筛选后媒体报道开展质性内容分析。从全体素材样本中遴选本研究实证数据集所依据的准则包括：a）单份素材需同时涵盖经济（宏观与微观经济指标、细分行业商业资讯、企业信息、财务数据等）与社会背景要素（生活条件、居民收入水平、社会公平、金融自由、住房可及性、社会环境安全）；b）素材中至少40%的篇幅聚焦于主题的社会背景维度。经对上述媒体的监测，得到如下研究结果：研究周期内累计收集文本素材共4643份，其中3268份文本符合社会经济主题筛选准则。在符合准则的素材中，2834份带有明确的主题导向属性，其分布顺序如下。