Survey Data on Loyalty and Switching Intention in a Brand Boycott Context in Indonesia

This dataset contains cross-sectional survey data on emotions, attitudes, subjective norms, perceived behavioral control, animosity, religiosity, loyalty, and switching intention in a brand boycott context in Indonesia, collected from 355 Indonesian Muslim consumers via an anonymous online questionnaire. The dataset includes an Excel file with survey responses and a codebook, as well as two questionnaire PDFs in the original Indonesian and English-translated versions, and can be reused for replication and secondary analysis in consumer boycott research.

本数据集涵盖印度尼西亚品牌抵制场景下的横断面调查数据，涉及情绪、态度、主观规范（subjective norms）、感知行为控制（perceived behavioral control）、敌意、宗教虔诚度、忠诚度及转换意愿，通过匿名在线问卷从355名印度尼西亚穆斯林消费者中采集获得。该数据集包含一份存储调查结果的Excel文件与一份编码手册，同时附带两份问卷PDF文件，分别为原始印尼语版本与英语翻译版本，可用于消费者抵制研究领域的复制性研究与二次分析。