Wearables shipments worldwide market share 2014-2024, by vendor

Apple is establishing a solid hold on wearable device unit shipments with 18.2 percent in the first quarter of 2024, dominating the market. CompetitionWith a strong presence in the health and fitness wearable market, Fitbit had been a leader in the wearable industry since early 2014, when the company held about 45 percent of the market share. In 2021, it was acquired by Google. Xiaomi, a Chinese electronics company, has gained market share in 2015 and now is the third biggest wearable vendor in the world, with 10.5 percent of the market share in the most recent quarter. Apple - market leaderIn 2024, Apple was the leading wearable vendor, thanks to the successful introduction of the Apple Watch to the smartwatch market. The smartwatch market is a promising segment within the wearable industry, as the global smartwatch shipments increased in the last years. Apple shipped nearly 20.5 million units in the first quarter of 2024. Yet, Apple faces tough competition from many vendors entering the market, especially from China. In the latest quarter, over 49 percent of the market share was held by many companies categorized as others.

苹果公司在可穿戴设备单元出货量方面确立稳固的市场地位，在2024年第一季度占比达到18.2%，占据市场主导地位。在健康与健身可穿戴市场领域，Fitbit自2014年初便成为可穿戴行业的领导者，当时其市场份额约为45%。至2021年，该公司被谷歌收购。中国电子公司小米自2015年起逐步扩大市场份额，现已成为全球第三大可穿戴设备供应商，在最新季度市场份额达到10.5%。苹果公司——市场领导者。2024年，得益于Apple Watch在智能手表市场的成功推出，苹果公司成为领先的可穿戴设备供应商。智能手表市场作为可穿戴行业的一个具有潜力的细分市场，近年来全球智能手表的出货量持续增长。苹果公司在2024年第一季度的出货量接近2050万部。然而，苹果公司面临着来自众多新进入市场的供应商的激烈竞争，尤其是来自中国的竞争。在最新季度，超过49%的市场份额被众多归类为“其他”的公司所占据。