Unacast Audience Targeting Data - 7,000+ precision audiences

Unacast Audience Targeting Data provides the first and only intent-based advertising audiences built on the local places and events that consumers attend – offline – in the real world. Extend reach to new consumers & improve ROI for your next ad campaign with audiences created from trusted location intelligence and verified visit data. 7,000+ ready-to-use precision Unacast Audiences are accessible today via DMP and DSP partner platforms like LiveRamp, MediaMath, and more. Access our collection of thousands of ready-to-use audiences for quick-and-easy activation across all major DSPs/DMPs and channels, including connected TV (CTV). Our location experts create audiences that enable marketers to more precisely target consumers by: - In-market behavior - Lifestyle activity - Interest group - B2B segment - Life stage - Demographics - Location proximity - Frequency of visit - Brand affinity - Device type - International travel - Political voting district Unacast’s ready-to-use audiences are available with the following identifiers to easily extend advertisers' reach across digital channels: - Mobile Advertiser IDs (MAIDs) - Advertise to consumers directly on their mobile devices - IP addresses - Target a household or business with relevant messaging on desktop or CTV - Hashed email addresses (HEMs) - Reach an OS account holder across all of their devices - mobile, desktop, CTV, and IoT Unacast can also custom-create a new audience to reach your desired target group.

搜集汇总

背景与挑战

背景概述

该数据集提供7000多个基于真实线下行为的精准广告受众分类，涵盖11类消费者特征维度，支持通过移动广告ID、IP地址和哈希邮箱等标识符在数字渠道投放。这些预置受众可快速应用于主流广告平台，也可按需求定制。