Study 2: Summary of all 18 single IATs with factors ATTRIBUTE DIMENSION and BRAND CUE (6×3).
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Note. N indicates number of participants per md-IAT; Mms = weighted mean in milliseconds; M = mean according to participants' D measure scores; SD = standard deviation of the D measure scores; effect size measure d = M/SD. Data of this table were processed on basis of the dynamic outlier criterion described above.
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2015-12-02
