Efficacy of Emotive Animal Imagery for Animal Aid and Conservation

This dataset represents respondents' intents to take conservation actions on behalf of domestic and wild animals and if their intents to take action were affected by different emotive-state animal imagery. Respondents were shown images of animals (cats, dogs, koalas, black-footed ferrets, and manatees) displaying various emotive states (happy, sad, afraid/hurt, and nurturing) then asked their intent to take action (donate, volunteer, political action) on behalf of the pictured animal species. Data was generated from a college student media and journalism research pool at a public university in the southeastern United States.