EVALUATING CORPORATE FINANCIAL HEALTH AS A TOOL FOR PREVENTING ECONOMIC FAILURE: THE CASE OF AIRBNB

Corporate financial health plays a crucial role in ensuring business sustainability and preventing economic failure. Financial analysis enables companies to identify risks, improve decision-making, and maintain long-term operational stability. This study evaluates the financial health of Airbnb between 2020 and 2024 by analyzing key financial indicators such as liquidity, profitability, leverage, and cash flow performance. The research applies ratio analysis and trend evaluation to determine the company’s ability to manage financial risks and maintain sustainable growth after the global economic disruption caused by the COVID-19 pandemic. The findings demonstrate that strong cash flow management, increasing profitability, and effective cost control significantly contributed to Airbnb’s financial recovery and resilience. The study concludes that financial health evaluation is an essential tool for preventing economic insolvency and supporting long-term corporate sustainability.