eCommerce Benchmark KPIs: Grocery in South Korea

In 2023, next to an add-to-cart rate of 13.3%, a cart abandonment rate of 67.7%, and a conversion rate of 4.3%, the eCommerce Benchmark KPIs for Grocery in South Korea also consist of an AOV of US$87.7, a discount rate of 9.7%, and a return rate of 4.7%.

于2023年，韩国电子商务的杂货类目基准关键绩效指标（KPIs）除13.3%的加入购物车率、67.7%的购物车放弃率以及4.3%的转化率之外，还包括平均订单价值（AOV）为87.7美元、折扣率为9.7%和退货率为4.7%。