TURYSTYKA WIEJSKA W POWIECIE BIALSKIM

The purpose of the article is to present the possibilities of developing rural tourism in Biala County. Biala County is one of the counties in the Lublin Voivodeship where tourism potential may be an important element of its development. It is an area characterised by high environmental and cultural values and a low level of environmental pollution. In order to assess the environmental and cultural potential of the district, a study was conducted using the author’s survey questionnaire. The research was carried out in the second quarter of 2023, among 108 tourists visiting Biala County during the study period or within the last 12 months. The results of the research confirmed the previously stated assumptions that the Biala County area is an important object of interest for tourists. The respondents highly rated the tourist potential of the district and pointed out the significant role of attractive elements of the natural environment. Recent years have also seen an increase in interest in tourism in the area. However, the survey results indicate that steps should be taken to make greater use of the opportunities created by the environment and cultural resources.