TOURISMDEVELOPMENTASASTRATEGICTOOLFORINTERNATIONALBUSINESS:OPPORTUNITIES,CHALLENGESANDINNOVATIONINTHECASEOFUZBEKISTAN
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Tourismdevelopmentisincreasinglyrecognizedasastrategicinstrumentforstrengtheninginternationalbusinessrelationsandstimulatingeconomicgrowth.InUzbekistan,tourismhasbecomeoneoftheprioritysectorsoftheeconomy,supportedbyreformsaimedatimprovinginfrastructure,enhancingservicequality,andpromotingthecountry’sculturalandhistoricalheritageontheglobalstage.Thisstudyexaminestheroleoftourismdevelopmentasastrategictoolforinternationalbusiness,focusingonopportunities,challenges,andinnovativeapproachesinthecontextofUzbekistan.Theresearchhighlightskeyopportunitiessuchasgrowinginternationaldemand,richculturalheritage,andgovernmentsupportfortourisminitiatives.Atthesametime,itdiscussesexistingchallengesincludinginfrastructurelimitations,servicequalitygaps,andtheneedfordigitaltransformationintourismmanagement.Thepaperalsoexploresinnovativesolutionssuchasdigitaltourismplatforms,sustainabletourismpractices,andpublic–privatepartnershipsthatcanenhanceUzbekistan’scompetitivenessintheglobaltourismmarket.Thefindingssuggestthatstrategictourismdevelopmentcansignificantlycontributetoexpandinginternationalcooperation,increasingforeigninvestment,andstrengtheningthecountry’spositionintheglobaleconomy.
