Global gaming penetration Q2 2024, by country

According to a survey of global internet audiences in the second quarter of 2024, 84.1 percent of internet users played video games on any device. The Philippines had the highest video gaming usage reach, ranking first with a gaming penetration of 97.1 percent. Indonesia ranked second, with 95.7 percent of responding internet users stating that they played video games. The United Kingdom and Japan ranked last, with 68.7 and 68.6 percent of internet users, respectively, reporting their participation in video gaming.The impact of mobile gamingThe global gaming penetration among online users was over 83 percent, highlighting how much of a mainstream hobby gaming has become. Additionally, as shown by the many mobile-first digital markets with strong gaming reach, the impact of readily available mobile gaming devices cannot be overstated. A survey from April 2024 found that smartphones were the most popular way to play video games worldwide, with more than 70 percent of respondents stating to play video games in such a way. This usage rate was miles ahead of second-ranked laptop or desktop PCs, which only 34 percent of global gamers stated to use. Who are the global gaming audiences?A survey conducted in the third quarter of 2023 found that 89.6 percent of female internet users aged 16 to 24 years worldwide played video games on any kind of device. During the survey period, 92.6 percent of male respondents in the same age group stated that they played video games. Gaming is a more popular activity among younger age groups, but even seven in ten respondents between 55 and 64 years old stated that they were gamers.Gaming genre preferences vary by age group, but overall, shooters and action-adventure games rank first in terms of popularity among users. Other popular gaming genres were simulation and sports games.

根据2024年第二季度全球互联网受众的调查数据，84.1%的互联网用户在任何设备上玩过电子游戏。菲律宾的电子游戏使用率最高，以97.1%的游戏普及率位居第一。印度尼西亚排名第二，95.7%的受访互联网用户表示他们玩过电子游戏。英国和日本排名最后，分别有68.7%和68.6%的互联网用户报告说他们参与了电子游戏。移动游戏的影响全球互联网用户的游戏普及率超过83%，凸显了游戏作为一种主流娱乐活动的地位。此外，如众多以移动设备为先导的数字市场所展现的，便携式游戏设备的影响力不容小觑。2024年4月的一项调查显示，智能手机是全球最受欢迎的游戏平台，超过70%的受访者表示他们以此方式玩游戏。这一使用率远远超过排名第二的笔记本电脑或台式电脑，全球仅有34%的玩家表示使用这些设备。全球游戏受众是谁？2023年第三季度进行的一项调查发现，全球16至24岁的女性互联网用户中有89.6%在任何类型的设备上玩过电子游戏。在调查期间，同一年龄组的92.6%的男性受访者表示他们玩过电子游戏。游戏在年轻群体中更为流行，但即使在55至64岁年龄段的受访者中，也有七成表示自己是游戏玩家。游戏类型偏好因年龄而异，但总体而言，射击和动作冒险游戏在用户中最受欢迎。其他受欢迎的游戏类型包括模拟和体育游戏。