THE USE OF STYLISTIC FIGURES TO ENHANCE THE IMPACT ON THE LISTENER IN POLITICAL DISCOURSE

Political discourse plays a crucial role in shaping public opinion, influencing policies, and mobilizing societies. One of the most effective tools used by politicians to strengthen their rhetoric and persuasion is the application of stylistic figures. This article explores the use of various stylistic devices, such as metaphors, anaphora, antithesis, and rhetorical questions, in political speeches and debates. By analyzing notable political speeches, the study highlights how these figures enhance emotional appeal, reinforce key messages, and create memorable communication.