Most common platforms for online FMCG shopping in Poland 2019, by brand and channel

In 2019, Polish respondents most often bought FMCG products online on general online shops like Allegro or Zalando (37 percent). Online drugstores were the second option, with nearly a quarter of respondents.

于2019年，波兰受访者最常在综合在线购物平台如 Allegro 或 Zalando 购买快消品，比例达到37%。在线药店紧随其后，近四分之一的受访者选择此途径。