Drivers of investment in programmatic advertising in Europe 2024
收藏www.statista.com2024-11-11 更新2025-03-25 收录
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https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/
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资源简介：
During a 2024 survey carried out in Europe, 13 percent of responding advertisers and ten percent of responding publishers said that cost efficiencies were a driver of investment in programmatic advertising in their organization.
在2024年于欧洲进行的一项调查中，13%的受访广告商和10%的受访出版商表示，成本效益是他们组织投资程序化广告的驱动因素。
提供机构：
Advertising & Marketing
