THE ROLE AND DEVELOPMENT PROSPECTS OF LOGISTICS INFRASTRUCTURE IN WHOLESALE TRADE

This article scientifically analyzes the importance of logistics infrastructure in wholesale trade, its impact on efficiency, and the directions for its development. The research employs an integrated approach combining theoretical and practical methods, based on both local and international scholarly sources in the fields of logistics, marketing, and supply chain management. Within the framework of empirical research, the activities of wholesale trade enterprises, the processes of providing logistics services, and the operational mechanisms of distribution centers were studied. In addition, the interconnections between key elements of logistics infrastructure – transportation, warehouses, distribution centers, and information systems – were analyzed. The results of the study provide insights into effective mechanisms for developing logistics infrastructure in wholesale trade, identifying existing challenges, and offering practical recommendations for their resolution. The article also focuses on strategic directions for improving wholesale trade efficiency through the development of modern logistics centers, wholesale-distribution hubs, and transport-warehouse systems.