eCommerce Benchmark KPIs: Beverages in Thailand

In 2023, next to an add-to-cart rate of 12.6%, a cart abandonment rate of 76.4%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Beverages in Thailand also consist of an AOV of US$83.3, a discount rate of 10.5%, and a return rate of 2.1%.

在2023年，泰国饮料类电子商务的基准关键绩效指标（KPIs）中，除了12.6%的加入购物车比率、76.4%的购物车放弃比率和3%的转化率之外，还包括平均订单价值（AOV）为83.3美元、10.5%的折扣率和2.1%的退货率。