eCommerce Benchmark KPIs: Musical Instruments in Malaysia

In 2023, next to an add-to-cart rate of 10.4%, a cart abandonment rate of 72.1%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Musical Instruments in Malaysia also consist of an AOV of US$201.6, a discount rate of 9%, and a return rate of 2.8%.

在2023年，马来西亚音乐器材电商基准关键绩效指标（KPIs）中，除10.4%的加入购物车率、72.1%的购物车放弃率和2.9%的转化率之外，还包括平均订单价值（AOV）为201.6美元、折扣率为9%和退货率为2.8%。