Innovative Approaches in the Development of the Tourism Industry of Kazakhstan

This article discusses modern innovative approaches and trends in the tourism industry, which are an integral part of the national economy, welfare, development and effective growth of regions, requiring support and financing from the state, business structures and potential investors. The article describes the main trends in the development of technologies and their impact on the tourism sector. Analyzed support measures and government regulation of the tourism industry. The participation and role of the state have caused high-tech growth of domestic tourism, but scientific discussions on the form and level of such participation are limited. This is especially true for specific aspects of the participation of the state and its bodies in the development of the innovative sphere of tourism. The paper presents a SWOT analysis of the use of innovations in the development of tourism in the Republic of Kazakhstan. Recommendations for the use of advanced innovative technologies in increasing the effective and progressive growth of the tourism industry.