The dataset refers to the experiment described in "Value co-creation for memorable touristic experiences. Experimental evidence of the effects on consumer satisfaction and purchase intention"

Zenodo2023-09-21 更新00

Co-creation data

Data collected via a survey methodology from over 400 participants to assess a conceptual model on psycho-social motivators for susceptibility to brand value co-creation

DataCite Commons2021-03-16 更新20

Co-creation data

Data collected via a survey methodology from over 400 participants to assess a conceptual model on psycho-social motivators for susceptibility to brand value co-creation

DataCite Commons2021-03-16 更新50

Data - Co-creation Experiment