Global Tourism Watch 2009

The Canadian Tourism Commission (CTC) began conducting the annual Global Tourism Watch (GTW) program in 2007 to expand consumer-based intelligence in its core markets. In 2009, the third year of the program, the GTW was implemented in ten markets – Canada, the US, Mexico, the UK, France, Germany, Australia, Japan, China and South Korea. The Year 3 research was co-funded by a regional partner group that included British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Québec, Atlantic Canada, Yukon and Northwest Territories. The GTW program was designed to monitor and report on key market indicators for Canada, track brand performance and examine Canada's market positioning over time, and across all core markets, in a consistent way. The overall objectives of the GTW study are to: monitor key performance indicators, track response to Brand Canada, identify and track product opportunities and provide input into strategic market plans.加拿大旅游委员会（Canadian Tourism Commission, CTC）于2007年启动年度全球旅游观察（Global Tourism Watch, GTW）项目，旨在拓展其核心市场的消费者导向型市场情报储备。2009年，即该项目实施的第三年，GTW在加拿大、美国、墨西哥、英国、法国、德国、澳大利亚、日本、中国及韩国这十大市场落地推行。本次第三年的调研工作由区域合作伙伴联合体联合资助，该联合体涵盖不列颠哥伦比亚省、阿尔伯塔省、萨斯喀彻温省、曼尼托巴省、安大略省、魁北克省、大西洋加拿大地区、育空地区以及西北地区。GTW项目的核心设计目标为：以统一标准监测并汇报加拿大核心市场的关键指标、追踪品牌表现，并长期考察加拿大在全部核心市场中的市场定位。该调研的总体目标包括：监测关键绩效指标、追踪市场对加拿大品牌（Brand Canada）的反馈、识别并追踪产品机遇，以及为战略市场规划提供决策支撑。