AI Personalization, Platform Trust, and Purchase Intention Survey Dataset (Indonesia, 2025)

Anonymized survey dataset (n = 248) measuring Perceived Personalization, Perceived Usefulness, AI Responsiveness, AI Transparency, Platform Trust, and Purchase Intention among active Indonesian e-commerce users, collected February–March 2025 across Jakarta, Bandung, Surabaya, and Yogyakarta. Underlying data for the manuscript "AI Marketing Capabilities and Purchase Intention in Indonesian E-Commerce: Mediating Effects of Platform Trust and AI Transparency, and a Strategic Marketing and Digital Human Resource Capability Perspective" (F1000Research).