Coronavirus impact on online purchases in China 2020, by age group

Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, about 61 percent of the respondents aged between 25 and 34 years said that they had shopped more online during the pandemic. The most commonly purchased items were food and groceries and personal hygiene products such as toilet paper and masks.

在新型冠状病毒（COVID-19）疫情爆发期间，中国在线购物需求激增。根据Rakuten Insight于2020年5月进行的关于中国在线购物行为的调查，约61%的25至34岁受访者表示，在疫情期间他们增加了在线购物频率。其中，最常见的购买商品为食品及杂货，以及个人卫生用品，如卫生纸和口罩。