Raw data(THE EFFECTIVENESS OF FLOOD COMMUNICATION AMONG OPINION LEADERS ON DOUYIN)
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https://figshare.com/articles/dataset/_b_Raw_data_THE_EFFECTIVENESS_OF_FLOOD_COMMUNICATION_AMONG_OPINION_LEADERS_ON_DOUYIN_b_/28216820
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资源简介：
The current study aims to explore the efficiency of Douyin as a platform for opinion leaders in communicating flood crisis information by applying media richness and opinion leader theories. A mixed research method, namely quantitative content analysis and qualitative in-depth interviews, was adopted.
创建时间：
2025-01-16
