Agricultural Machinery & Equipment Wholesaling in Iceland - Market Research Report (2014-2029)

Agricultural machinery requires significant capital investment, which, for many small or independent farms, is only possible because of government subsidies. Agricultural support is falling across the EU and other European countries like the UK, leading to depressed budgets for many farmers. Despite this, sales of agricultural machinery have remained strong, with farmers keen to purchase the latest lines with autonomous and precision systems integrated into the machines. The enhanced productivity of these machines has made them must-haves, boosting sales despite the strong economic headwinds facing farmers. According to CEMA, the number of tractor registrations in 2022 was the second-highest since 2017. Wholesalers’ profitability has suffered from rising operating costs and intense competition internally and from direct-to-consumer sales from manufacturers. To raise profit, wholesalers have turned to offering comprehensive value-added services like financing options and technical support. Over the five years through 2024, agricultural machinery and equipment wholesaling revenue is forecast to dip at a compound annual rate of 1.3% to reach €119.5 billion, including a projected decline of 2.8% in 2024.

农业机械的购置需投入巨额资本，对于众多小型或独立农场而言，这一投资仅因政府补贴而成为可能。欧盟及其他欧洲国家如英国，农业支持政策正在减少，导致众多农民预算受到抑制。然而，农业机械的销售却持续坚挺，农民们热衷于购买集成自主和精准系统的最新型号机械。这些机械生产力的提升使其成为必需品，即便在农民面临的经济逆风中，销量亦有所增长。根据CEMA数据，2022年的拖拉机注册数量为自2017年以来的第二高位。批发商的盈利能力因运营成本上升及内部激烈竞争以及来自制造商的直接面向消费者销售而受到损害。为了提升利润，批发商已转向提供综合增值服务，如融资选项和技术支持。在2024年之前的五年间，农业机械及设备批发收入预计将以1.3%的复合年增长率下降，达到1195亿欧元，其中2024年预计将下降2.8%。