Survey_Data.csv

This dataset contains survey responses from 206 senior managers in large Ethiopian manufacturing firms. The study examines how conventional strategies (Proactive Market Orientation, Responsive Market Orientation, Entrepreneurial Orientation) and emerging strategies (Sustainability Orientation, Digital Orientation) influence firm performance, and the role of Non-Technological Innovation Capability (NTIC) in enhancing strategy effectiveness. Methodology: Data were collected using a structured questionnaire survey administered to senior managers across multiple industries in Ethiopia. Responses were self-reported and anonymized to ensure confidentiality. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used in the corresponding research to analyze relationships between strategic orientations, NTIC, and firm performance. Ethical Considerations: Participation was voluntary, and respondents provided informed consent. Data collection adhered to institutional ethical guidelines approved by the relevant ethics committee at Arba Minch University. No personal identifiers are included in the dataset. Variables: Conventional Strategies: Proactive Market Orientation (PMO): anticipating market trends and future customer needs Responsive Market Orientation (RMO): responding to customer needs and market changes Entrepreneurial Orientation (EO): encouraging innovation, risk-taking, and entrepreneurial initiatives Emerging Strategies: Sustainability Orientation (SO): adopting environmentally and socially sustainable practices Digital Orientation (DO): using digital technologies in business operations Other Key Variables: Non-Technological Innovation Capability (NTIC): innovative management, process improvements, and creative marketing Firm Performance (FP): financial (sales, profitability) and non-financial (market share, innovation outcomes) Sample Characteristics (coded): Gender: Male, Female Work Experience (years): &lt;1, 1–5, 6–10, 11–15, 16–20, &gt;20 Position: CEO/President, Deputy Manager, Marketing Manager Firm Age (years): &lt;1, 1–5, 6–10, 11–15, 16–20, &gt;20 Firm Size (Annual Turnover in million Birr): 1 = &gt;10–20 million, 2 = &gt;20–50 million, 3 = &gt;50–100 million, 4 = &gt;100–500 million, 5 = &gt;500 million Industry Category: Leather, Manufacturing &amp; Metal, Food &amp; Beverage, Chemicals, Textile &amp; Clothing, Other Data Collection and Processing:Responses were entered into a structured spreadsheet, cleaned for consistency, and coded for analysis. All numeric and categorical variables follow the coding scheme provided.本数据集包含埃塞俄比亚206家大型制造企业高层管理者的调研问卷回复。本研究旨在探讨传统战略（主动市场导向（Proactive Market Orientation，PMO）、响应型市场导向（Responsive Market Orientation，RMO）、创业导向（Entrepreneurial Orientation，EO））与新兴战略（可持续导向（Sustainability Orientation，SO）、数字化导向（Digital Orientation，DO））对企业绩效的影响，以及非技术创新能力（Non-Technological Innovation Capability，NTIC）在提升战略有效性中的作用。 研究方法：本研究通过结构化问卷对埃塞俄比亚多行业的高层管理者开展调研以收集数据，所有回复均为自评且已匿名处理以保障机密性。本研究采用偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling，PLS-SEM）分析战略导向、NTIC与企业绩效之间的关联关系。 伦理考量：调研参与均为自愿行为，受访者已签署知情同意书。数据收集严格遵循阿尔巴明奇大学（Arba Minch University）相关伦理委员会批准的机构伦理规范，数据集未包含任何个人身份标识信息。 变量说明： 传统战略： 主动市场导向（Proactive Market Orientation，PMO）：预判市场趋势与未来客户需求 响应型市场导向（Responsive Market Orientation，RMO）：响应客户需求与市场变化 创业导向（Entrepreneurial Orientation，EO）：鼓励创新、风险承担与创业类举措 新兴战略： 可持续导向（Sustainability Orientation，SO）：践行环境友好与社会可持续的运营实践 数字化导向（Digital Orientation，DO）：在商业运营中应用数字技术 其他核心变量： 非技术创新能力（Non-Technological Innovation Capability，NTIC）：创新型管理、流程优化与创意营销 企业绩效（Firm Performance，FP）：包含财务维度（销售额、盈利能力）与非财务维度（市场份额、创新成果） 样本特征（已编码）： 性别：男性、女性 工作年限（年）：<1、1–5、6–10、11–15、16–20、>20 职位：首席执行官/总裁、副经理、营销经理 企业成立年限（年）：<1、1–5、6–10、11–15、16–20、>20 企业规模（以年度营业额（单位：百万比尔）衡量）：1=>10–20百万、2=>20–50百万、3=>50–100百万、4=>100–500百万、5=>500百万 行业类别：皮革、制造与金属、食品与饮料、化工、纺织与服装、其他 数据收集与处理：调研回复被录入结构化电子表格，经过一致性清洗并编码以用于后续分析，所有数值型与分类型变量均遵循给定的编码规则。