Replication package and Online Appendix for: Why Do Some New Products Fail? Evidence from the Entry and Exit of Vanilla Coke

This repository contains the replication package of data and codes to generate the main results reported in "Why Do Some New Products Fail? Evidence from the Entry and Exit of Vanilla Coke" by Robert Clark and Yiran Gong, to be published in International Journal of Industrial Organization, and the online appendix of the paper.