Signal as a Service | Data Enrichment for Acquisition | Pre-Trained External Behavioral Features

**What problem is Yobi solving?**
Yobi AI takes the guess work out of traditional audience targeting, improving cost per acquisition (CPA) and return on ad spend (RoAS), while reducing media waste. Traditional third-party audience segments rely on outdated look-alike modeling, cookie technology, and static segments. Yobi fuses together world class predictive AI with consented, first-party opt-in data to model commercial intent, resulting in an AI-driven, dynamic audience segments that self-optimize, and refresh daily.

**Use Cases:**
1. Customer acquisition – leverage Yobi’s predictive AI to identify and convert new customers
2. “Win back” strategies – predict and engage with lapsed customers likely to re-engage/buy
3. Cross-sell/upsell – increase customer lifetime value by seeding your audience with existing multi-product customers to find your next best customer

**Yobi Outcomes (ROI):**
1. Retail: Fortune 500 CPG company sees 30x lift in ROI and $100 decrease in Cost per Action, while saving 83% from switching from IRI and Numerator to Yobi Data.
2. Media & Entertainment: Fortune 100 Streaming company sees 500% increase in conversions after switching from The Trade Desk to Yobi Data.
3. E-Commerce: Fortune 500 E-Commerce company replicated the performance of Facebook Ads, decreasing their Customer Acquisition Cost by over $100 outside of Facebook with Yobi Data.
4. Insurance: Fortune 500 Insurer leveraged Yobi Data to improve their ML performance by 15%, leading to a 3x increase in online conversions.
5. Manufacturing: Fortune 100 Manufacturer decreased Cost per Action by 11x and increased Click-through Rate by 15x using Yobi Data.

**Dataset Details:**
300M US Consumers
$5.5B Daily Spend
70B Daily Ad Events
40B Daily GPS Pings
5B Daily Search Queries
50M Connected TVs

**Robust Identity Matching:**
Consent string and time stamp maintained across entire dataset.
1. Email
2. IP Address
3. Mailing Address
4. MAID
5. UID2
6. CTV

**Our Commitment to Privacy & Opt In:**
1. Yobi will honor all opt-out, do-not-process, and deletion requests.
2. Yobi will encrypt all data storage at rest.
3. Yobi will only process data with consent and for permitted purposes.

**Plans and Pricing:**
Impression-based pricing, billed monthly (in arrears)
Minimum of 1M monthly impressions
Volume discounts start at 2.5M monthly impressions

**Get Started in 3 Easy Steps:**
1. Pick underperforming campaign segments, and identify metric improvement benchmarks.
2. Grant Yobi access to your REDS feed on The Trade Desk.
3. Campaign data stream used to continuously optimize audience segment, based on desired outcomes.

**After Requesting Access:**
If interested in optimizing an audience for an in-flight campaign with Yobi, please submit the form under "License" to the right.