ESSENTIAL FEATURES OF SPEECH ETIQUETTE IN PROVERBS AND SAYINGS

This study analyzes the main features of speech etiquette in proverbs and sayings from a linguistic, cultural and ethical perspective. The work sheds light on the essence of the concept of speech etiquette, its forms of expression in folk oral literature, in particular, through proverbs and sayings. During the study, the criteria inherent in speech etiquette, such as the value of the word, responsibility in speech, respect and thought, honesty, sincerity and appropriate silence, are analyzed on the basis of folk wisdom. The results obtained show that proverbs and sayings have not only artistic and aesthetic, but also educational and communicative significance. The results of the study are of practical importance in developing modern speech culture, forming a culture of communication in the younger generation, and strengthening the harmony of language and culture.